ekip Policy Recommendations: Immersive media in the CCIs
The third ekip Policy Lab explored immersive media in the CCIs. Based on the discussions with and input from participants in the Policy Lab as well as further refinement in the Community Review Workshop and background research, a series of recommendations were developed.

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- ekip (2027)
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Immersive media like virtual and augmented reality (VR/AR) are revolutionizing how we create and experience content. From 3D movies and video games to documentaries and cultural activities, these innovations are reshaping creative processes and deepening audience engagement. However, smaller players in the cultural and creative industries (CCIs) often face financial and skill-related challenges in adopting immersive technologies. ekip’s policy lab on “Immersive Technologies in the CCIs” explored such issues and developed actionable policy recommendations at the European level to support ongoing innovation, particularly for independent creators and artists.
For more information on ekip’s policy areas, visit: ekipengine.eu/policy-areas/