The Innovation Potential of Heritage: a workshop how-to guide

Developed as part of ekip's ongoing Open Innovation Factories programme, we have devised this workshop format to help participants rethink and expand definitions of what heritage organisations and cultural professionals can offer to collaborative innovation processes.

The Innovation Potential of Heritage: a workshop how-to guide

Purpose

What do heritage organisations offer in collaborative innovation processes? Too often, their role is limited to the valorisation of archival collections or exploring how they could be reused in contexts ranging from creative productions to technology development. But heritage organisations are so much more than the sum of their collections or the heritage sites they look after and their expertise ranges from education and curation to technology and infrastructure development, partnership building, advocacy and igniting participation – just to name a few. However, this potential is not always recognised by policy makers or other sectors and, importantly, many heritage organisations and practitioners struggle to articulate this value to potential collaborators. In effect, innovation ecosystems become narrower, less inclusive, missing out on social and cultural dimensions as well as the potential of these mission-driven organisations (tens of thousands across the EU) to help scale solutions that align with public values remain untapped.

Developed as part of ekip’s ongoing Open Innovation Factories programme, our method for increasing the capacity of the Cultural and Creative Industries (CCIs) to adopt and successfully utilise open innovation principles, we have devised this workshop format to help participants rethink and expand definitions of what heritage organisations and cultural professionals can offer to collaborative innovation processes.

The Workshop Steps

STEP 1. CHI’S ROLES IN INNOVATION ECOSYSTEMS
Introducing a series of roles that cultural heritage organisations (CHIs) play in innovation ecosystems, based on ekip research.

STEP 2. IMAGINING A SPECULATIVE FICTIONAL CHI
Devising a fictional CHI based off of a specific innovation role and a set of provided barriers and enablers as inspirational prompts.

STEP 3. BACK-CASTING
Conducting a back-casting exercise to ground speculative future thinking in the changes that will need to occur for the fictional CHI to exist in a not so distant future (5 years from now).

STEP 4. KEY LEARNING WRAP-UP
A concluding activity asking participants to sum up learning and what they will be carrying forward from the session.

As we take you step-by-step, you will see accompanying visuals and follow-along examples from the fifth ekip Open Innovation Factory held in-person during Creative Skills Week 2025 in Prague.

1

CHI’s Roles in Innovation Ecosystems

CHIs play a number of different roles in innovation ecosystems. ekip research has introduced a rubric of six innovation roles that CHIs can play:

  1. Institutional hackers: Institutions that bend or stretch existing rules to prototype new models, navigate rigid systems, or challenge power dynamics.
  2. Cultural anchors: Institutions that provide symbolic and identity-based grounding for communities. 
  3. (social) connectors: Institutions that act as platforms for participation, dialogue, and mutual learning.
  4. Economic integrators: Institutions that link heritage to markets and economic flows, managing sustainability and impact through entrepreneurial or hybrid models.
  5. Experimental spaces: Institutions that create room to test new ideas, methods, or partnerships in protected, flexible, or informal ways.
  6. Field builders: Institutions that strengthen the broader ecosystem by shaping narratives, building capacity, and cultivating shared standards and knowledge.

In small groups, participants discussed the key characteristics of each role, then focused on one or two roles as the core basis for imagining their speculative, fictional CHI.

02

Imagining a SPECULATIVE Fictional CHI

Purpose: participants will learn and practice how to imagine and design possible future scenarios using a technique called speculative scenario design. This activity encourages creative collaboration and helps participants strengthen their innovation-thinking skills.

Using the prompts provided in the worksheet, teams of 4-5 participants will imagine a speculative, fictional CHI that fulfills the core innovation role they have selected (for example, a team might choose to explore the role of the institutional hacker). The exercise invites participants to think beyond current norms and paradigms— considering new and different ways CHIs might be organised, the types of heritage and communities they might engage with, and the innovation barriers and enablers they could encounter within the next five years.

During Creative Skills Week, participants randomly generated their barriers (e.g. fragmented governance, rigid heritage laws, high unemployment rate, etc.) and enablers (e.g. high civic engagement, a nearby university, adaptive grant schemes, etc.) by shuffling the ekip barriers & enablers card deck and drawing three of each. Workshop facilitators may choose to replicate this method or instead have participants hand-select their cards or create their own barriers and enablers based on their specific work contexts.

One group imagined the ‘Open Speculative Museum’ (OSM ∞), an open-air, commons-based speculative museum offering living heritage deeply rooted in community-preserving practices. Another group imagined ‘Food Storey’, a multicultural public resource food library storing and sharing food, recipes, tools, spices, and most importantly, local community stories based in a local coastal community which has a strong seasonal tourist presence.

03

Back-casting

Purpose: participants will practice the futures skill of back-casting to ground speculative thinking in the realities of incremental change over time. This activity helps translate visionary ideas into practical steps for implementation.

After creating their speculative CHIs, participants engage in a back-casting exercise to think about what resources they will need, and how they will overcome barriers, to make their speculative vision a reality. Back-casting enables participants to connect their future-oriented thinking with the tangible changes required to move from the “now normal” to the “next normal.” It encourages them to look beyond current skills, challenges, and paradigms to identify the new digital, societal, and environmental processes that would need to emerge to support their envisioned futures.

Using the Back-Casting worksheet, participants focus on questions such as which kinds of institutions they needed to add their innovation ecosystem (e.g. the institutional hackers might need to rely on the expertise of the field builders to help them challenge existing power dynamics), which roles they needed to hire to bring their vision to life, and how exactly they intended to overcome their barriers. The worksheet provides a structured framework to guide this brainstorming and discussion within the small groups.

Food Storey (the speculative food library) expanded their innovation ecosystem to include social impact insitutions and schools, while hiring an ESG (environmental, social, and governance)
Specialist along with food experimentalists, chefs, and anthropologists. One of their barriers was that their CHI is in a place that is not active with toursits during off-season months, so they focused their programming to heavily target the local community and grocery stores during the Winter months. The biggest question for them became, how do they measure impact within their community in a meaningful and experimental way?

04

KEY Learning Wrap-Up

The workshop concluded with a wrap-up exercise asking participants to reflect on one action they would be committing to going forwards from the workshop, one question they were taking away with them, and one connection they had made in the workshop or would be making as a result of the workshop. This step is critical for ensuring participants make the most of their key learning outcomes from the session and carry their skills, knowledge and connections forward with them as they leave the workshop.

Participant action commitments included:

  • Developing our network to bring a variety of stakeholders into the skills CHI
  • Train speculative archivists and philosophers
  • Reflecting on heritage within a forward-thinking sector as a way of valuing the work that’s done

Participant questions included:

  • Participants’ questions included:
  • How can we help funding in the cultural sector to help institutions innovate?
  • What policy frames do we need to realise this kind of speculative heritage institution?
  • How to truly engage communities in the CHI and in cultural activities in
  • general? How to keep that engagement high?

Participants’ connections included:

  • Local community: build it and strengthen cooperation
  • I would like to have a session with my colleagues about how we work together and what role we want in society within our organisation
  • Networking with organisations that have strong connections with local communities is pivotal.

Conclusions

This workshop enables the following learning outcomes: 

  • Participants have a clear understanding of what heritage organisations can offer to collaborative innovation processes and have access to clear examples showing their contribution to addressing societal, digital and environmental challenges;
  • Participants from the heritage sector know how to formulate their value proposition when engaging in innovation processes;
  • Participants have gained networking opportunities during the interactive group work.

This workshop empowers cultural heritage professionals to engage with ekip’s frameworks and research on open innovation processes, offering the opportunity to explore and expand the roles of CHIs in innovation ecosystems. By leveraging speculative scenario design and back-casting, participants gain insights into the transformative potential of heritage organisations in tackling societal, digital, and environmental challenges. The interactive format fosters networking and equips participants with the skills to articulate their unique value propositions, ensuring that they leave with actionable steps and connections to further their engagement in collaborative innovation efforts.