Supporting policy implementation for immersive media in the CCIs

Support

Curated by members of ekip, this list highlights selected resources to support policy implementation for immersive media in the Cultural and Creative Industries (CCIs).

Supporting policy implementation for immersive media in the CCIs

Author
- ekip
Audience
- Policy makers & researchers
Geographical scope
- European
- National and regional
Resource type
- Support

Immersive media like virtual and augmented reality (VR/AR) are revolutionising how we create and experience content. From 3D movies and video games to documentaries and cultural activities, these innovations are reshaping creative processes and deepening audience engagement. However, smaller players in the cultural and creative industries (CCIs) often face financial and skill-related challenges in adopting immersive technologies. This list highlights selected resources to support policy implementation for immersive media in the CCIs.

Artificial intelligence, blockchain and the future of Europe: How disruptive technologies create opportunities for a green and digital economy

This EIB report highlights the potential of emerging technologies like AI and blockchain to drive innovation and sustainability across sectors, including immersive tech in CCIs. By identifying investment gaps and proposing strategies to enhance funding, talent development, and market deployment, the report serves as a critical tool for policymakers. It provides a roadmap to integrate immersive technologies into CCIs, enabling transformative cultural experiences while aligning with the EU’s green and digital goals.

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Extended reality technologies in small and medium-sized European industrial companies: level of awareness, diffusion and enablers of adoption

This paper provides an in-depth exploration of the adoption of Extended Reality (XR) technologies within small and medium-sized enterprises across Europe. Combining survey data from 208 companies with qualitative insights from 45 interviews across nine countries, the research examines organisational awareness, usage, and the enablers and barriers to XR adoption. Using the Technology–Organisation–Environment (TOE) framework, the study identifies critical factors, such as technological readiness, stakeholder capabilities, and managerial support, that shape XR diffusion in industrial contexts. It highlights the unique challenges faced by SMEs, including resource limitations and workforce training needs, while offering practical recommendations for fostering XR adoption to drive digital transformation in industry.

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German Industrial Competitiveness and the Metaverse

This publication by ECIPE explores the potential of the metaverse as a transformative tool for industries, with a focus on CCIs. It provides policy insights on leveraging immersive technologies to enhance innovation, competitiveness, and collaboration within the CCIs. By analysing Germany’s approach, the report highlights strategies for integrating immersive tech into industrial and cultural ecosystems, supporting policymakers in shaping frameworks that foster creativity, digital inclusion, and sustainable growth.

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Interoperability in the Metaverse

This report, developed by the World Economic Forum in collaboration with Accenture, explores the critical role of interoperability in shaping the metaverse’s future. It highlights the potential of seamless integration across digital platforms to create frictionless experiences, foster innovation, and drive economic opportunities while addressing challenges related to privacy, security, and jurisdictional regulations. The report emphasises a human-first approach, advocating for inclusive design and multistakeholder collaboration to establish governance frameworks and technical standards. With actionable insights and case studies, this publication serves as a foundational guide for policymakers, industry leaders, and developers to build a metaverse that is safe, equitable, and economically viable.

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The Potential Global Economic Impact of the Metaverse

This comprehensive report explores the transformative potential of the metaverse, positioning it as a successor to the Internet and a fusion of digital and physical spaces. Drawing parallels to the adoption of mobile technology, the analysis estimates that the metaverse could contribute up to 2.8% to global GDP within a decade of widespread adoption, equating to $3.01 trillion. It examines the metaverse’s possible direct, indirect, and catalytic economic impacts across industries such as gaming, healthcare, education, and manufacturing while addressing challenges like technological infrastructure, inclusivity, and ethical considerations. By combining economic theories and empirical data, the report offers a forward-looking framework to assess the metaverse’s role in driving innovation, economic growth, and societal transformation.

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The Reality of Virtual Reality: The Ethical Considerations of VR and AR Technologies [In-Depth Analysis]

This article serves as a valuable resource for policymakers navigating the challenges of immersive tech in CCIs. By addressing critical issues like privacy, consent, and the societal impact of VR and AR, it provides a framework for ethical guidelines and responsible implementation. This supports the development of policies that balance innovation with accountability, ensuring immersive technologies enrich CCIs while safeguarding user rights and well-being.

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VR/AR Industrial Coalition strategic paper

The VR/AR Industrial Coalition Strategic Paper provides a comprehensive roadmap for integrating immersive technologies into CCIs. By analysing trends, challenges, and opportunities in VR and AR, it offers actionable insights for policymakers to foster innovation, address barriers, and scale adoption. This strategic guide supports the creation of informed policies that enhance the role of immersive tech in transforming CCIs while aligning with broader EU digital and cultural priorities.

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