Curated by members of ekip, this list highlights selected initiatives and funding schemes that foster the use of immersive media in the Cultural and Creative Industries (CCIs).
Image: Ben Houdijk for CIIIC Netherlands
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Immersive media like virtual and augmented reality (VR/AR) are revolutionising how we create and experience content. From 3D movies and video games to documentaries and cultural activities, these innovations are reshaping creative processes and deepening audience engagement. However, smaller players in the cultural and creative industries (CCIs) often face financial and skill-related challenges in adopting immersive technologies. Below is a selection of funding and support initiatives for immersive media in the CCIs across Europe.
The Creative Industries Immersive Impact Coalition (CIIIC) is a program initiative developed to enable the creative industry and content creators to capitalise on opportunities around immersive experiences. Their focus is increasing the capacity in the field of human capital, education, facilities and labs, knowledge, methods and validation.
The UK-based CoSTAR Network, funded with a £75.6M investment by the UKRI Infrastructure Fund and delivered by the Arts and Humanities Research Council, is the first national R&D Network empowering gaming, TV, film, and live performance sectors with resources and innovation. The CoSTAR Network connects cutting-edge research and technology partners with the world-class expertise and skills found in specialist research and development labs across the UK to build a national infrastructure that can compete globally. The Network brings small and medium-sized enterprises the opportunity to experiment and grow by providing access to funding, facilities and the lab’s leading researchers and industry experts to enable them to develop a spark of an idea into something that can compete on a world scale.
IMmersive digitisation: uPcycling cULtural heritage towards new reviving StratEgies (IMPULSE) is a Horizon Europe project which focuses on the digitisation processes of cultural heritage. Their work enhances accessibility to cultural heritage through XR technology, fostering diverse narratives and audience engagement.
This European platform tracks and guides the development of inclusive, ethical, and open virtual worlds. It offers insights and strategies to support policymakers, industry, and researchers, fostering sovereignty, interoperability, and sustainability. Aligned with the EU’s vision, it drives a human-centric and innovative digital future.
