Policy recommendations related to immersive media in the CCIs

Curated by members of ekip, this list highlights selected policy recommendations related to immersive media in the Cultural and Creative Industries (CCIs).

Policy recommendations related to immersive media in the CCIs Image: Ben Houdijk for CIIIC Netherlands

Immersive media like virtual and augmented reality (VR/AR) are revolutionising how we create and experience content. From 3D movies and video games to documentaries and cultural activities, these innovations are reshaping creative processes and deepening audience engagement. However, smaller players in the cultural and creative industries (CCIs) often face financial and skill-related challenges in adopting immersive technologies. This list highlights selected policy recommendations on immersive media in the CCIs.

EU Strategy on Web 4.0 and virtual worlds

The EU Commission has adopted a strategy on Web 4.0 and virtual worlds to steer the next technological transition and ensure an open, secure, trustworthy, fair and inclusive digital environment for EU citizens and businesses and public administrations. Following a European Citizens’ Panel on Virtual Worlds, a representative group of citizens made 23 recommendations on citizens’ expectations for the future, principles and actions to ensure that virtual worlds in the EU are fair and citizen-friendly.

View

European XR Industry Report 2025

A snapshop of the growing XR ecosystem in Europe and actionable policy recommendation towards improving international competitiveness and business development.

View

OECD Digital Economy Paper: An Immersive Technologies Policy Primer

This resource examines the benefits of immersive technologies from commercial innovation to societal solutions, while addressing risks like data privacy, misuse, and cyber threats. It explores policy challenges and opportunities, with real-world cases in healthcare and education. Emphasising anticipatory governance and global collaboration, it advocates for a human-centric, values-driven approach to their development.

View

LSE Policy Brief: Unleashing European Innovations for the Metaverse

This report explores the economic benefits of metaverse technologies for the European economy and makes policy recommendations to support innovations towards developing the metaverse in Europe. The report surveys existing literature and draws on interviews with users and firms in various industrial sectors, along with offering current successful use cases. The report considers weaknesses and strengths to metaverse innovation and deployment, examining the hardware, standards, platforms currently used or in development, and EU-specific advantages, such as the EU Chip Act. It also looks at challenges faced around improving commercial incentives, promoting public adoption, and ensuring competencies and skills to develop in this area. The report calls for understanding values-based and human-rights dimensions, including sustainability, safety, health, equity and diversity. The paper concludes by making the case for long-term funding for innovation in this area, including supporting talent needed for metaverse development, industry growth and commercialisation, and an open ecosystem that benefits the public.

View

The LBE Market: Immediate Options to Address the Pressing Needs of Immersive Distribution and Exhibition in Venues

Over 40 immersive producers, distributors, and venues came together during the Venice Immersive programme to discuss gaps between the production and distribution of immersive works. This report provides evidence-based recommendations for building an improving the ecosystems that support the distribution of immersive productions.

View

Related resources

Culture for all: a toolkit for gender equality in policymaking
Culture for all: a toolkit for gender equality in policymaking
Lessons Learned from a Decade of European Transdisciplinary Innovation
Lessons Learned from a Decade of European Transdisciplinary Innovation
Re|Shaping Policies for Creativity
Re|Shaping Policies for Creativity
Innovation Takes a Village: A Facilitator Guide to the Role-Playing Workshop
Innovation Takes a Village: A Facilitator Guide to the Role-Playing Workshop
High-Growth Potential Firms in the UK’s Creative Industries
High-Growth Potential Firms in the UK’s Creative Industries

Resources by category